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Western Digital Unveils New Design Language With Redesigned Lines of Iconic My Passport And My Book Hard Drives

Irvine, CA - 2016/10/11

Western Digital Corporation (“Western Digital”) (NASDAQ: WDC), today introduced modern and innovative redesigns of its My Passport®, My Passport for Mac, and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.
The new WD® products include:

  • My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Automatic backup with included WD Backup™ software
    • Up to 4TB capacity
  • My Passport for Mac drives – your MacBook® computer’s best friend
    • New attractive design with textured bottom
    • Password protection with 256-bit AES hardware encryption
    • Formatted for Mac OS® X and Time Machine® ready for easy backup
    • Up to 4TB capacity
  • My Book desktop hard drive – trusted, high capacity backup for PC and Mac®
    • Password protection with hardware encryption
    • Automatic backup with included WD Backup software
    • Up to 8TB capacity

Pricing and Availability
My Passport and My Passport for Mac portable hard drives are protected by a 2-year limited warranty and are available from wd.com and at select retailers and distributors around the world. My Passport drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at $79.99 USD and the My Passport for Mac drive has a starting MSRP of $79.99 USD.
My Book desktop hard drives are protected by a 2-year limited warranty and are available from the WD store at wd.com and at select retailers and distributors. My Book drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at $129.99 USD.

About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers.

Forward Looking Statements
This news release contains certain forward-looking statements, including the approximate price and estimated product availability of the My Book device, that are based on current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our product offerings may not be available at the price and time we expect, and other risks detailed from time-to-time in Western Digital’s Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K to which your attention is directed. This news release contains information from third parties, which reflect their projections as of the date of issuance. All statements made in this news release are made only as of the date of this release. Western Digital undertakes no obligations to update the information in this release in the event facts or circumstances change after the date of this release.

Apps, services, and other features are subject to change based on your location, software version, device model, and third party service providers.

Western Digital, WD, the WD logo, My Book, My Passport, and WD Backup are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Mac, Mac OS, MacBook, and Time Machine are trademarks of Apple Inc., registered in the U.S. and other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners. Pictures shown may vary from actual products. Product specifications subject to change without notice. Not all products may be available in all regions of the world. As used for storage capacity, one gigabyte = one billion bytes and one terabyte = one trillion bytes. Total accessible capacity varies depending on operating environment.