WD® Enhances Benefits for Partners in New Reseller Program, MyWD™

Irvine, CA - 2012/02/28

Western Digital® (NYSE: WDC), today launched myWD™, its expanded online partner loyalty program for system integrators, solution providers and resellers that now features points-based rewards, more communication and marketing tools, and extra benefits and promotions for members.

The new myWD program will be used as a communication tool, where resellers learn about product updates and access WD marketing materials as well as offer expanded functionalities and benefits for resellers and solution providers. These benefits include:

  • A points system, where members earn points based on purchases of WD product from authorized distributors, which can later be used toward a cash refund;
  • exclusive promotions, events and opportunities for members;
  • extensive access to marketing materials and assistance from WD, including the capability to order product literature and learn about WD drives with WD University™; and
  • the ability for resellers to track the last three months of transactions.

The myWD program also is personalized for partners into tiers based on purchasing levels. Partners can build loyalty over long periods of time, and with increased loyalty can move up to higher tiers, which provide increased benefits.

"The myWD program has been re-designed to increase benefits for our partners and expand our relationship with them," said Ron Green, WD's vice president of North America channel sales. "WD will be able to engage more directly with our customers and help them find the right WD products for their business."

Resellers and partners in the U.S. can join the myWD program by visiting the website at http://www.mywd.com.

About WD
WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and home entertainment products.

WD was founded in 1970. The company's storage products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital and WD brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital, WD, and the WD logo are registered trademarks of Western Digital Technologies, Inc. myWD is a trademark of Western Digital Technologies, Inc.