HGST and 60East Technologies Crank up the AMPS to Deliver Real-time Data Analytics

San Jose, CA - 20 January 2015

Helping the world harness the power of data, HGST, a Western Digital company (NASDAQ: WDC) today announced 60East Technologies is certifying HGST FlashMAX II PCIe solid-state drives (SSDs) for AMPS (Advanced Messaging Processing System). AMPS is a real-time streaming analytics database solution that enables customers to revitalize existing database messaging systems to address real-time data analytics, while providing higher capacity and performance.

60East Technologies is offering one of the fastest, database solutions in the market via AMPS utilizing FlashMAX II. Modern applications are being layered on top of legacy systems, pushing them beyond original design intents and capabilities.  By leveraging FlashMAX II, AMPS buffers legacy systems in order to expedite big data analytics through increased performance and scalable capacities with no significant infrastructure expansion. AMPS is well suited for high-volume, low-latency environments where real-time data analytics matter such as financial service institutions.

“Data needs to be instantly accessible for real-time processing, so businesses can quickly deliver insights where time equals money,” said Ulrich Hansen, vice president of SSD product marketing, HGST. “To address this latency issue, enterprises are actively looking at how Flash storage will accelerate an aging infrastructure, and improve lagging performance while avoiding the expense of system replacement. AMPS leverages the high-performance capabilities of FlashMAX II to address this exact problem and speed up the delivery of data.”

HGST FlashMAX II offers enterprises exceptional performance combined with high storage capacity in a small footprint. HGST FlashMAX PCIe SSDs range in capacity from 550GB to 4.8TB. Offered in a compact half-height half-length form factor, FlashMAX fits into virtually any server and enables organizations to maximize the use of valuable data center space and reduce data center sprawl.

“Businesses need to process more data at lower latency than ever before. Our customers process billions of transactions a day, and they need to be able to persist and replay those transactions without compromising end-to-end latency. Their everyday operations need the kind of scale and performance that was unavailable even a few years ago,” said Jeffrey M. Birnbaum, co-founder and CEO of 60East Technologies. “AMPS is designed to maximize throughput by pushing next-generation storage hardware to its limits. FlashMAX II provides a fantastic value in a PCIe form factor storage device, with the kind of performance, capacity and density our customers need to minimize latency, lower costs and deploy solutions that can handle today’s demanding throughput requirements.”

For more information about HGST FlashMAX II, visit http://www.hgst.com. For more information on AMPS, please visit http://www.crankuptheamps.com/.

For more information on how HGST FlashMAX II can be used with AMPS, please view the white paper located here.

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About HGST
HGST is a wholly owned and independently operated subsidiary of Western Digital Corporation (NASDAQ: WDC). HGST sets the pace for storage innovation and is helping the world harness the power of data. Building on its reputation for producing reliable HDDs, SSDs, and developing tighter integration with software, HGST is optimizing storage efficiency and reliability for today’s data-centric economy. Founded by the creators of the hard drive, HGST serves a broad range of market segments, including enterprise, cloud, OEM, mobile, consumer electronics and personal storage. HGST was established in 2003 and maintains its U.S. headquarters in San Jose, California. For more information, please visit www.hgst.com.

One GB is equal to one billion bytes, and one TB equals 1,000 GB (one trillion bytes). Actual capacity will vary depending on operating environment and formatting.

FlashMAX is a registered trademark of HGST, Inc. and its affiliates in the United States and/or other countries. All other trademarks are properties of their respective owners.All other trademarks are properties of their respective owners.