WD Delivers Ultra HD Movie Content for New Generation of Samsung TVs

Irvine, CA - 4 Αυγούστου 2015

WD®, a Western Digital (NASDAQ:WDC) company, and world leader in storage solutions, today announced the new My Passport® Cinema 4K Ultra HD (UHD) movie storage device, an easier and faster way to organize, store and enjoy high-definition digital movies and TV shows - including new releases in up to full 4K UHD resolution with high dynamic range (HDR) - on Samsung SUHD TVs and other VIDITY™-enabled devices.

The new My Passport Cinema drive utilizes VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. Users are able to enjoy 8.3 million pixels of stunning entertainment in minutes by simply plugging in the My Passport Cinema drive into a VIDITY-compatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung’s 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers.

"Our focus is on creating the highest-quality consumer experience possible," said Danny Kaye, EVP, global research and technology strategy, Twentieth Century Fox Home Entertainment. "This means the quality of the content as the demand for 4K Ultra HD content continues to increase and evolve, but also the ease of content acquisition and playback on next-generation TVs and other devices. WD's My Passport Cinema drive with VIDITY technology brings together this unprecedented quality with the convenience of digital."

"The My Passport Cinema drive provides another way for our customers to enjoy stunning premium 4K content on our UHD line up, and additionally, High Dynamic Range content from our SUHD TVs," said Bill Lee, vice president of TV product marketing at Samsung. "Our customers will now have the ability to purchase, own and store newly released content on one device that is easily accessible from our TVs."

"Movie playback from the My Passport Cinema drive provides consumers a hassle-free, immediate experience of premium-quality 4K UHD content on their TVs," said Tony Tate, general manager and vice president of Content Storage Solutions at WD. "The technology on My Passport Cinema also enables consumers to take preloaded 4K UHD content anywhere there is a VIDITY-enabled TV. We are committed to furthering the development of products that make consumers’ interaction with their content a greater experience."

Additionally, from August 16, 2015, to June 30, 2016, a My Passport Cinema drive will be included free with the purchase of Samsung JS9000, JS9100 or JS9500 SUHD TV models so consumers can enjoy 4K UHD content immediately. Premium movies preloaded for purchase during this promotion include: The Maze Runner, Exodus: Gods and Kings, X-Men: Days of the Future Past, The Wolverine, Dawn of the Planet of the Apes, The Fault in Our Stars, Let’s Be Cops and The Other Woman. Further details on this promotion are available at wd.com/vidity.

Pricing and Availability
My Passport Cinema UHD movie storage is available today in the WD store at wdstore.com and at select retailers and distributors. The My Passport Cinema UHD movie drive 1 TB capacity has a manufacturer’s suggested retail price (MSRP) of $89.99 and comes with a 1-year limited warranty. Terms and conditions of WD’s limited warranty may be found at support.wdc.com/warranty.

About WD
WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at www.wd.com.

Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.

Western Digital, WD, My Passport and the WD logo are registered trademarks of Western Digital Technologies, Inc. in the U.S. and/or other countries. The VIDITY Mark used is owned exclusively by SCSA LLC and is a trademark of SCSA LLC. Other marks may be mentioned herein that belong to other companies. Movie titles available on My Passport Cinema are subject to change without notice. Not all products may be available in all regions of the world. As used for storage capacity, one gigabyte = one billion bytes; one terabyte = one trillion bytes. Total accessible capacity varies depending on operating environment.

WD product photos: http://wdbrand.com/
Editorial review samples of My Passport Cinema may be requested via WD’s website:  http://www.wdc.com/en/company/pressroom/eval_request.asp

1 Preloaded movies are locked until purchased. My Passport Cinema is preloaded with eight 4K UHD films from Twentieth Century Fox Home Entertainment, including two 4K UHD with High Dynamic Range (HDR) films.